by Bart Caylor | Oct 25, 2021 | Enrollment, Blog, Featured, Higher Ed Marketing
Higher ed marketing is all about fundraising, right? Marketers serve the advancement folks. You’re on your own, admissions team. Good luck! Or so the traditional thinking goes. But as many colleges and universities have found, higher ed institutions win when their...
by Bart Caylor | Oct 4, 2021 | Higher Ed Marketing, Branding, Marketing Strategies, Blog, Featured
School spirit is a term you might not hear in the marketing team that often, but it may have more to do with the power of your education branding than you’d think. There’s been some research done into the impact of “school spirit” on student performance and...
by Bart Caylor | Sep 20, 2021 | Print Media, Higher Ed Marketing, Marketing Strategies, Inbound Marketing, Marketing Trends, Marketing Campaigns, Blog, Featured
Since direct mail has been around since the dark ages, I wouldn’t blame you if you weren’t super excited about it these days. Digital marketing tools tend to be front and center in strategic planning for good reason. They’re agile, trackable, and target prospects...
by Bart Caylor | Sep 13, 2021 | Higher Ed Marketing, Blog, Featured
Based on the user profile of most Instagram users, Instagram marketing is simply a must for education marketers. Let’s look at 15 examples of Instagram posts and why they work. Chances are that your school already has an Instagram account. This is a great visual...
by Bart Caylor | Sep 9, 2021 | Featured, Higher Ed Marketing, Podcast
How do you handle organizational and career transitions? How can you leverage broader marketing trends? We tackle those questions in our podcast conversation with Mary Barr. After being in higher education marketing for so many years, I tend to value long-term...
by Bart Caylor | Sep 2, 2021 | Featured, Higher Ed Marketing, Generation Z, Podcast, Marketing Strategies
Generational transitions have a massive impact on higher education marketing. In this post, we highlight early characteristics observed in generation alpha, the next generation of college students. The Pew Research Center groups “age cohorts” in segments of “people...
