by Bart Caylor | Nov 25, 2024 | Branding, Marketing Strategies, Featured, Future of Higher Ed, Strategies, Generation Z
Recent demographic shifts and an increasingly diverse higher education landscape mean that multicultural marketing is no longer a specialty—it’s a necessity. With the rapid growth of diverse populations, especially among Hispanic students and other multicultural...
by Bart Caylor | Oct 21, 2024 | Featured, Strategies, Generation Z
Gen Z has been arriving on campus for a few short years now, but now there is even more data on how to better connect with Gen Z prospective students! With the experience we’ve had so far with Gen Z, we know that they approach their futures differently than the...
by Bart Caylor | Oct 14, 2024 | social media, Featured, Strategies, Generation Z
If you’re still using the same social media strategies from a few years ago, it’s time for a refresh. In today’s digital world, it’s not enough to simply “be on social media.” Platforms are changing, algorithms are shifting, and attention spans are shrinking. Let’s...
by Bart Caylor | Aug 26, 2024 | Generation Z, social media, Featured, Podcast, Tools
Could the ZeeMee App be a secret weapon for your higher ed social media strategy? You should at least consider it! Unfortunately, in the work we do as higher ed marketers, connecting with Gen Z students has become increasingly complex. Traditional communication...
by Bart Caylor | Aug 22, 2024 | Email Marketing, Podcast, Marketing Strategies, Marketing Trends, Featured, Ideas, Strategies, Generation Z
Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and...
by Bart Caylor | Jul 18, 2024 | Marketing Trends, Featured, Books, Strategies, Generation Z, Podcast
The enrollment cliff is real, and it will be here before you know it. This looming decline in enrollment for higher education institutions has already begun—but there is still more bad news coming with a predicted 24% decrease in college-age students by 2037. If...
