by Bart Caylor | Aug 22, 2024 | Marketing Strategies, Marketing Trends, Featured, Ideas, Strategies, Generation Z, Email Marketing, Podcast
Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and...
by Bart Caylor | Jul 18, 2024 | Marketing Trends, Featured, Books, Strategies, Generation Z, Podcast
The enrollment cliff is real, and it will be here before you know it. This looming decline in enrollment for higher education institutions has already begun—but there is still more bad news coming with a predicted 24% decrease in college-age students by 2037. If...
by Bart Caylor | Jul 4, 2024 | Generation Z, Podcast, Teams, Ideas, Featured
Could financial literacy be a way to boost student retention, or even be a means of attracting new students to your school? That’s exactly what the University of Kentucky is doing, and I think you should know about it. In this episode of The Higher Ed Marketer, we...
by Bart Caylor | May 23, 2024 | Featured, Strategies, Generation Z
Higher ed marketers must learn to execute compelling Gen Z marketing strategies that meet the needs and preferences of prospective students from this new generation. With Gen Z’s unique characteristics and expectations, traditional marketing tactics just...
by Bart Caylor | Apr 1, 2024 | Future of Higher Ed, Marketing Trends, Featured, Strategies, Generation Z, Tools
The AI revolution is here to stay, and students will need some essential AI skills in order to succeed in a modern workforce enhanced by generative AI. This isn’t the first revolution that has transformed the workforce. The Agricultural Revolution set humanity on a...
by Bart Caylor | May 1, 2023 | Blog, Featured, Higher Ed Marketing, Generation Z, Teams
A few weeks before posting this article, I was part of a great conversation with George Olesen, CEO of The Ambassador Platform, about empowering a school’s student ambassador team. (Check out our interview with George on The Higher Ed Marketer podcast here!) He...
