Successful education marketing is about enrollment, but it’s not complete without a fundraising component. Here are 10 projects where enrollment and advancement marketing can meet. For most colleges and universities, if not all, fundraising is a critical revenue...
Rounding out the last full week of July, here’s a look at the top higher ed marketing content of the week. From the greater World Wide Web of information: 5 Things Every Marketer Should Know About Compliance from Hubspot. “More than ever, brand integrity has...
If you don’t like your results, you’ve got to change what you’re doing. But in admissions, that could be a risky proposition. We talked with James Steen about the risks they took with test-optional admissions to reduce friction in their admissions process. Whether or...
A great elevator pitch is a versatile messaging tool. Get your core elevator pitch structure right, and you’ve got a powerful foundation for communicating the uniqueness of your school. The term “elevator pitch” keys into a familiar story. You’re an administrator,...
Community colleges don’t always get the press they deserve in higher education. In this podcast interview, we discuss how you can ramp up your community college marketing! Because I live in Indiana, I’m really familiar with Ivy Tech Community College....
Understanding generational characteristics is key to successful messaging. Enrollment marketers are focusing attention on Gen Z now, but Generation Alpha is coming sooner than you think. In this blog and with clients, we often talk about creating personas. This is a...
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