by Bart Caylor | Jan 16, 2023 | Enrollment, Blog, Featured, Higher Ed Marketing, Generation Z
Knowing your audience is the key to crafting messaging that connects. Here are some characteristics of Gen Z along with some implications for your marketing strategy. When you work in admissions, you face many pressures. You likely have a full list of urgent tasks...
by Bart Caylor | Jan 12, 2023 | Tools, Featured, Strategies, Podcast
QR codes have made a furious comeback in business circuits over the last couple of years. Is there a way to leverage this technology for education marketers? The pandemic definitely helped catalyze this comeback as hundreds of “non-techy” people had to pull up...
by Bart Caylor | Jan 9, 2023 | Higher Ed Marketing, Ideas, Advancement, Featured, Branding, Blog
Homecoming is one of the greatest times for your students and alumni to flex their school spirit. Of course, these memorable events don’t just pop out of thin air. You’ll need a dedicated homecoming marketing team to set the table. From the event planner to the...
by Bart Caylor | Jan 5, 2023 | Featured, Strategies
University rankings play a big part in where a prospective student chooses to go to school. Although most university rankings focus on prestige, is that really what prospective students care about? Or better yet, is that the only thing prospective students care...
by Bart Caylor | Jan 2, 2023 | Blog, Featured, Higher Ed Marketing
It’s more important than ever for colleges, universities and private K-12 schools to understand their unique selling proposition, or USP. How well can your team articulate yours? Whether they’re directly involved in recruiting, fundraising, advertising, or other...
by Bart Caylor | Dec 29, 2022 | Podcast, Featured, Strategies
There are hundreds of tutorials on how to shoot campus photography, but what about the larger topics of asset management, quality control, or artistic selection? Many marketers struggle with keeping track of their assets on campus with photography and videography. ...
