by Bart Caylor | Jul 20, 2023 | Podcast, Featured, Teams
Perhaps being a change agent isn’t the first thing that comes to mind when we think of our jobs. But I think higher ed marketers have more to offer their schools than merely completing marketing job requests. Often, there is also the idea that marketers are only here...
by Bart Caylor | Jul 17, 2023 | Blog, Featured, Higher Ed Marketing, Tools
I talk with marketing professionals in higher ed all over the country and in many different types of institutions. These days, there’s one topic that always comes up: ChatGPT. I’ve noticed a range of reactions in my conversations. Some people are excited about the...
by Bart Caylor | Jul 10, 2023 | Marketing Budgets, Blog, Featured, Strategies, Tools
Today’s higher ed marketers cannot afford to overlook the importance of robust data management. I’ve worked with several institutions that were drowning in vast oceans of data, from enrollment records to alumni engagement statistics. And believe me when I say...
by Bart Caylor | Jul 6, 2023 | Featured, Strategies, Podcast
Uncertainty hangs over everything we do in higher ed marketing—and that trend is probably here to stay. Design planning is an incredible framework to help you manage constant changes. The compounding effects of the pandemic and the Great Resignation have left a lot of...
by Bart Caylor | Jul 3, 2023 | Blog, Featured, Higher Ed Marketing, Marketing Strategies
One of the scariest parts of higher ed marketing is talking about higher education tuition costs. Here are some guidelines for navigating this difficult topic. For better or worse, higher education tuition has become a highly politicized topic these days. No matter...
by Bart Caylor | Jun 26, 2023 | Strategies, content marketing, Blog, Featured, Future of Higher Ed
If colleges and universities are going to survive the enrollment cliff in the coming years, then shifting to a proactive content marketing strategy will be essential. This strategy is about more than just producing compelling content. It’s about getting your...
