by Bart Caylor | Jan 5, 2026 | Featured, content marketing, Content Roundup
While the phrase “semantically rich content” may never have crossed your mind, it’s a big deal when it comes to modern content marketing success. Here’s why. Search engines, particularly those powered by artificial intelligence, have evolved beyond simple keyword...
by Bart Caylor | Jan 1, 2026 | Blog, Featured, Higher Ed Marketing, Future of Higher Ed
If there’s anything constant about higher ed marketing, it’s change! And that means that continuous learning needs to be a constant priority for our marketing teams. Social media algorithms shift without notice, new social media platforms rise in prominence, and...
by Bart Caylor | Dec 29, 2025 | Marketing Trends, Featured, Future of Higher Ed, Tools, Leveraging AI
Staying ahead of the rapidly shifting AI trends in higher ed is no longer just about adopting new tools; it is about building the capacity to meet students where they are. In our previous post, Marketing Trends in Higher Education, we explored the massive cultural...
by Bart Caylor | Dec 25, 2025 | Marketing Strategies, Featured, Strategies, Podcast, Tools, Leveraging AI
When exploring how universities use generative AI in their marketing efforts, Point Loma Nazarene University (PLNU) offers a standout example of thoughtful adoption and real-world integration. Rather than chasing trends or launching flashy tools, PLNU’s approach is...
by Bart Caylor | Dec 22, 2025 | Featured, Ideas, Giving
As we approach the end of a long, often frantic semester, this Christmas message for higher ed marketers is one of gratitude and necessary reflection. If you are like the teams I talk to every day, you are tired. You have navigated the enrollment cliff. You have...
by Bart Caylor | Dec 18, 2025 | content marketing, Featured, Future of Higher Ed, Marketing Strategies
Have you heard of Generative Engine Optimization (GEO)? It’s an evolution of SEO that simply can’t be ignored as you prepare your higher ed websites for generation Alpha. The key to SEO–or Search Engine Optimization–is understanding the mechanics of search engines...
