With the end of the Fall 2022 semester nearly upon us, this is a critical time to brush up on the pillars of a solid enrollment marketing strategy. Enrollment is the bread and butter of your school’s revenue. So, your school’s content marketing strategy must put...
With the new year approaching, inflation and rising interest rates probably have many small school marketing teams reeling from sticker shock. And as our global economy continues to teeter on the brink of recession, consumers and academic institutions alike are...
Admissions professionals: How’s your student ambassador program going? Student ambassadors – those active, enthusiastic members of your student body who make ideal representatives of your school – can be highly effective partners in your recruitment...
Community marketing is a unique approach to enrollment marketing that can help you build bridges to audiences yet to be tapped. Audiences who are completely new to your education brand – or who are new to higher education at all! – can be skeptical of the opportunity...
I last wrote a piece on why higher ed marketers should care about campus security in 2019. Of course, a lot has happened since then, for better and worse. Campus security has become a hot-button issue of late with the terrible loss of life at Robb Elementary School in...
Search engine optimization (SEO) has had a few shake-ups since I blogged about seven SEO basics for enrollment marketing in 2015. I addressed significant SEO changes in 2020, citing trends in Google’s mysterious algorithm that rewarded or penalized specific...
