by Bart Caylor | Sep 15, 2025 | Marketing Strategies, content marketing, Marketing Trends, Featured, Strategies, Websites, Leveraging AI
If your college wants to stay visible on Google’s AI Search, you can no longer treat Google like it’s just a list of hyperlinks. Search is changing fast. Google’s new AI Mode is no longer just surfacing ranked pages. Instead, it’s delivering conversational answers...
by Bart Caylor | Aug 19, 2024 | Featured, School Websites, Websites
Just as the first impression others have of you rests on the way you present yourself—with your handshake, your smile, and the first words out of your mouth—your higher ed homepage offers a first impression of your institution for potential students. It was Will...
by Bart Caylor | Jul 15, 2024 | Featured, Websites
A good program page should captivate potential students, address their key questions and concerns, build trust, and make the student feel confident that this program is the right choice for achieving their goals. Yet, many institutions simply put information about...
by Bart Caylor | Mar 11, 2024 | Websites, Strategies, Featured
A student-centric website can lead to greater engagement and enrollment success because it puts the focus on the most important person in the transaction—the prospective student. As we’ve laid out in other posts, the most important piece of marketing content you have...
by Bart Caylor | Jan 30, 2023 | Blog, Marketing Strategies, Featured, Higher Ed Marketing, Strategies, Websites
The higher education landscape is rapidly changing, with competition getting stronger for a dwindling number of potential students, even before we hit the expected “demographic cliff.” Here are the three parts of your digital marketing strategy to prioritize to reach...
by Bart Caylor | Sep 1, 2022 | Featured, Future of Higher Ed, Websites, Podcast, Marketing Strategies
Many higher education institutions are still on the fence when it comes to using live chat systems in their enrollment communications workflow. Of course, we all have experience with this kind of customer service as we engage on everyday ecommerce sites. In fact,...
