To get the most out of every dollar, higher ed marketers need to follow best practices for PPC and digital marketing. In today’s fast-paced world, staying ahead of digital trends is crucial. Besides that, higher ed marketing is not a one-size-fits-all endeavor. Each...
Improving your student recruitment processes doesn’t mean cramming even more tasks into your day. In fact, all too often the admissions process can get stuck in an endless loop of application deadlines, essays, and transcripts. But higher ed marketers can jump off...
Communicating the cost of higher education is a tricky thing for any marketer. Yet, this is one of the first considerations that students and parents have. That means as higher ed marketers, we can’t afford to ignore this critical question. Navigating the financial...
Customer service in higher education often takes a backseat to other more pressing concerns. Yet, the truth is that every interaction with a prospective student plays a crucial role in how they view your institution. For example, when a prospective student calls with...
Are the current SEO strategies still relevant today in the age of AI? Or, do we need to completely overhaul our approach to SEO? A while back, I wrote a post that mapped out the rationale behind my SEO strategies. This philosophy, if you will, is simple yet it has...
Higher ed marketers must learn to execute compelling Gen Z marketing strategies that meet the needs and preferences of prospective students from this new generation. With Gen Z’s unique characteristics and expectations, traditional marketing tactics just...
