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Featured Story
How to Create Digital Watering Holes on Instagram, Snapchat, TikTok, and ZeeMee
Learn how higher ed marketers can use platforms like Instagram, TikTok, and ZeeMee to create vibrant digital watering holes that drive engagement and boost enrollment.
Leadership at the Forefront: Secure Your Seat in Strategic Planning
One of the most overlooked elements of successful strategic planning in higher education is the critical role of higher ed marketing leaders. Far too often, marketing is viewed as an afterthought—brought in only to execute promotional tasks after key decisions have...
Shoestring Marketing Budgets: Maximizing Your Marketing Impact
Colleges and universities often face the challenge of making every dollar count in their marketing budgets. For higher ed marketers, working with limited marketing budgets can be one of the most frustrating aspects of the job. Most of us enrollment marketers are...
The Campus Hospitality Playbook: Impactful Community Partnerships in Higher Ed
To nail that all-important first impression every time, you’re going to need a campus hospitality strategy. A well-executed hospitality plan ensures that everyone on campus, from faculty and staff to students, delivers a consistently warm and welcoming experience. ...
Leverage ChatGPT as Your Virtual Marketing Strategist
When you leverage ChatGPT, you can transform how your marketing team approaches content creation, strategic planning, and data analysis. Every marketing team I have consulted with is overwhelmed with work. Let’s face it, marketing as a profession typically requires...
More from the blog
How To Market a University with Teresa Flannery
Dr. Teresa Flannery has been a leader in education marketing for decades. Now she joins us in this exciting podcast episode!
3 Marketing Hooks for Nontraditional Online Students
Many prospective nontraditional students are unaware of the perks of online education. Here are some pros your marketing team should highlight for nontraditional online students!
The Future of Pay-Per-Click Ads
Google will be changing its cookie-based metrics soon which means big changes for pay-per-click ads. Here’s what’s coming next.