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Featured Story
Alumni Engagement for Powerful Digital Storytelling
Digital storytelling is a powerful tool. When used for alumni engagement, it helps higher ed marketers keep alumni connected and invested in their alma mater long after graduation. For a long time, the go-to medium for alumni engagement was the printed magazine. In...
Should You Create an In-house Agency with Your Higher Ed Marketing Team?
In a bold move, Purdue University has restructured its marketing department into an in-house agency, now known as Purdue Brand Studio. This strategic transformation aims to elevate the university’s storytelling capabilities and align creative efforts with...
5 Strategies to Connect to Gen Z Prospective Students: New Gallup Poll
Gen Z has been arriving on campus for a few short years now, but now there is even more data on how to better connect with Gen Z prospective students! With the experience we’ve had so far with Gen Z, we know that they approach their futures differently than the...
Intentional Branding: A Messaging Strategy That Resonates
Colleges and universities with massive brand equity get there only over long periods of time and through only one way—intentional branding. That’s because branding in higher education is more than just a logo or a tagline—it's a long-term strategy that reflects who...
Top 7 Social Media Strategies for Higher Education for Gen Z
If you’re still using the same social media strategies from a few years ago, it’s time for a refresh. In today’s digital world, it’s not enough to simply “be on social media.” Platforms are changing, algorithms are shifting, and attention spans are shrinking. Let’s...
More from the blog
Marketing for the 3 Entry Routes of the Enrollment Journey
There are 3 main ways your school ends up on your prospect’s list. Find out what they are and what that means for your marketing.
SEO Strategies for Higher Ed Marketing: Part 2
SEO strategies are a long-term game. Learn how to get ahead of the curve in this conversation with Faton Sopa.
Equity in Education: Marketing Your Institution’s Commitment to Diversity and Inclusion
Your school is making an effort to promote equity in education. Are you telling that story in your enrollment marketing? Here’s how to get started.