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Featured Story

Innovating Enrollment: UVM’s Bold Approach to Affordability & Retention

How UVM is innovating enrollment with affordability, leadership, and retention strategies that align mission with measurable impact.

Leadership in Higher Education During Times of Change

November 14, 2024 | Featured, Ideas, Future of Higher Ed, Strategies, Podcast, Teams, Leveraging AI

Dr. David Wright from Indiana Wesleyan University shares insights on leadership in higher education, navigating tech-driven transformation, and staying mission-focused in changing times.

Mobilizing Student Content Creators

social media, Featured, Strategies, Teams

If you’re fighting an up-hill battle to consistently produce social media content on a shoestring budget and limited staff, I highly recommend recruiting a team of student content creators to join forces with you. While the barriers to entry for social media are...

Embracing the CEO Mindset in Higher Ed Leadership

Featured, Ideas, Future of Higher Ed, Strategies, Generation Z, Podcast

In higher ed leadership today, we face mounting challenges that don’t seem to be going away. Low enrollment numbers, tighter budgets, struggling student outcomes, and the constant concern of financial instability—all these issues weigh heavily on our institutions. ...

7 Ways to Identify Your School’s Differentiators

social media, Featured, Higher Ed Marketing

Do you know how your institution's differentiators? Today’s students have an overwhelming number of choices, and they need to know why your institution is the best fit for them. When you can clearly define and communicate your unique qualities, you will stand out to...

How Generative AI Tools Can Help You Survive the Enrollment Cliff

Featured, Future of Higher Ed, Strategies, Podcast, Tools, Leveraging AI

Even today, there’s still a lot of reticence among higher ed marketers to fully adopt generative AI tools in their enrollment strategies. At this point, everyone is playing around with ChatGPT, and everyone has been amused by the kinds of pictures that AI can...