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Featured Story
The 5 Elements of an Effective Fundraising Case Statement
If not brothers, fundraising and marketing are close cousins. Quite often, higher ed marketers are called on to help with fundraising campaigns and messaging.
The 5 Areas of Professional Development with the Highest ROI for Higher Ed Marketing Teams
The idea of professional development is not a new concept, but sometimes it’s hard to see the connection between spending time in training and concrete marketing results. But I have seen the growth in marketing results that comes directly from the professional...
How Higher Ed Leaders Can Build Transformational Brands
Cultivating a transformational brand is essential for colleges and universities to stand out in today’s increasingly competitive higher education landscape. A strong, transformational brand does more than attract prospective students; it creates a lasting emotional...
Implementing Generative AI in Higher Education
Despite being one of the most transformative technologies of our time, implementing generative AI in higher education has been met with both excitement and apprehension. For many institutions, embracing AI technology feels daunting, not simply because of its...
Should Your School Do a Tuition Reset?
As many colleges and universities face declining enrollment, rising tuition costs, and greater competition, more of them are considering drastic measures like a tuition reset. But enrollment management has become an increasingly complex challenge. Institutions must...
More from the blog
5 Keys to Unleash Your Marketing Team
It’s common for marketing teams to become a group of creative project “order-takers” rather than the driving marketing force of your institute. Here’s how to turn it around.
The Sky’s the Limit: How Drone Shows Can Pull in Your Higher Ed Community
Drone shows are much more than pretty lights in the night sky. See how they can make your event unforgettable.
The Key to SEO Copywriting for Higher Ed Marketing
There is a master key to SEO copywriting for higher ed marketing. Here is the simple yet powerful truth of higher search engine rankings.