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Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
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Chapter 1 of Bart’s new book:
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Featured Story
Mission-Driven Innovation in Online Education
There is a huge need for innovation in online education. Kingswood University shows us a mission-driven approach.
10 Top AI Tools for Higher Ed Marketing
Want to know the top AI tools for higher ed marketing that we recommend to all our clients? Even if you haven’t fully embraced the excitement around generative AI, the more higher ed marketers become under-resourced, understaffed, and overworked, the more you’ll need...
One-of-a-Kind: Marketing the Uniqueness of Your School
The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content. You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective...
15 More Gen Z Swag Ideas For Your Students
Catching the attention of Gen Z, known for their 8 second attention span, is more crucial than ever. This generation is digitally savvy and socially conscious. They want more than just products; they want experiences, and they want to know your values resonate with...
The College Tour: A Peek at Schools Across the Country
One of the most common barriers to getting prospective students to your college tour is distance. Many prospective students simply don't have the resources to travel across the country and tour all of the colleges and universities that interest them. What if there was...
More from the blog
5 Principles of Trauma-Informed Marketing for Higher Ed
By crafting trauma-informed marketing messaging, you can attract new students while also helping them heal.
Why I Wrote “Chasing Mission Fit”
My new book, Chasing Mission Fit: A Guide To Fill Your Institution With Students Who Will Succeed, is slated to come out February 2024, and I can’t wait to share it with you!
Five Ways to Build Trust Within Higher Ed Enrollment
Unlock the secrets to a high-trust, high-performance marketing team with these insights from Baylor University’s innovative approach.