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Featured Story
Community College Marketing Strategies: Overcoming Misconceptions and Building Connections
Discover community college marketing strategies to overcome misconceptions and build authentic connections. Learn how Jeff Ebbing uses storytelling and creativity to engage students effectively.
Mission-Fit Marketing: Caylor Solutions’ Proven Framework
When it comes to crafting and implementing mission-fit marketing strategies, small to medium-sized institutions face unique challenges. Standing out in a crowded field dominated by larger universities can feel impossible without the right approach. For higher...
Mission-Driven Innovation in Online Education
In today's rapidly evolving educational landscape, the need for innovation in online education has never been more critical. Traditional colleges and universities are facing unprecedented challenges from alternative forms of education such as bootcamps, online...
10 Top AI Tools for Higher Ed Marketing
Want to know the top AI tools for higher ed marketing that we recommend to all our clients? Even if you haven’t fully embraced the excitement around generative AI, the more higher ed marketers become under-resourced, understaffed, and overworked, the more you’ll need...
One-of-a-Kind: Marketing the Uniqueness of Your School
The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content. You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective...
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Alumni Magazines as a Key Part of Alumni Communications
Explore the enduring impact of alumni magazines in the digital era. See how these universities are effectively harnessing the power of print.
Work Smarter with Generative AI
Generative AI is a tool, not a threat for savvy higher ed marketers! Learn how to work smarter, not harder.
Generative AI for Higher Education: Future-Proof Your School’s Marketing Tools
Using generative AI for higher education marketing can do more than save you time, it can open up new ways to make greater connections with your audience.