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Featured Story

Mission-First Leadership: How Dr. Dondi Costin Anchors Liberty University in Faith

Discover how mission-first leadership helps institutions stay faithful to their calling, inspire teams, and avoid drifting from their core mission.

Why Generative AI Literacy is Non-Negotiable for Higher Ed Leaders

February 3, 2025 | Featured, Future of Higher Ed, Tools, Teams, Leveraging AI

Leveraging AI technology transcends IT. Higher ed leaders must level-up their generative AI literacy to lead their schools into the future.

The Parent Perspective in College Admissions: Lessons for Enrollment Professionals

Featured, Higher Ed Marketing, Strategies, Podcast, Recruiting

When crafting their strategies, higher education marketers often focus on the student experience at the detriment of the parent perspective in college admissions. After all, students are the ones selecting their future school, and their preferences drive many...

5 Empowering Steps to Adopting a Growth Mindset in Higher Ed Marketing Teams

Featured, Ideas, Teams

After more than 30 years working in the higher education space, I believe that most of the problems facing enrollment could be fixed by adopting a growth mindset in higher ed marketing teams. That may sound a little abstract, but hear me out on this one. I think it...

Community College Marketing Strategies: Overcoming Misconceptions and Building Connections

Branding, Featured, Strategies, Podcast

Community college marketing strategies require creativity, empathy, and a focus on building authentic connections. Unlike their four-year counterparts, community colleges often face deeply ingrained misconceptions about their value and purpose. Some perceive these...

Mission-Fit Marketing: Caylor Solutions’ Proven Framework

Featured, Strategies, Teams

When it comes to crafting and implementing mission-fit marketing strategies, small to medium-sized institutions face unique challenges. Standing out in a crowded field dominated by larger universities can feel impossible without the right approach. For higher...