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Featured Story

Mission-First Leadership: How Dr. Dondi Costin Anchors Liberty University in Faith

Discover how mission-first leadership helps institutions stay faithful to their calling, inspire teams, and avoid drifting from their core mission.

How to Get Better Content from AI Tools Like ChatGPT

February 17, 2025 | Featured, Tools, Leveraging AI

Learn how to get better content from AI tools like ChatGPT by treating them as smart interns or eager collaborators.

Mastering Organic Social Media: The 6M Framework to Engagement & Growth

Branding, social media, Featured, Strategies, Podcast

Higher education marketing is both an art and a science, and organic social media plays a crucial role in helping institutions connect with their audiences. Unlike paid advertising, organic strategies rely on authenticity, engagement, and strategic planning to build a...

Why Marketing Literacy in Higher Education is Essential for Leaders

Featured, Future of Higher Ed, Teams, Leveraging AI

Marketing literacy in higher education is essential for today’s leaders, no matter what department or program they lead.. If you’re a higher education leader, you’ve likely heard terms like “digital strategy,” “lead generation,” or “brand awareness” thrown around in...

How to Use AI Tools in Higher Ed Marketing: A Practical Guide

Featured, Ideas, Future of Higher Ed, Tools

Keeping up with technological advances in higher education marketing is crucial for staying ahead. Generative AI tools can boost creativity, streamline workflows, and make your outreach more effective. However, with so many tools available, it’s easy to feel...

Why Generative AI Literacy is Non-Negotiable for Higher Ed Leaders

Featured, Future of Higher Ed, Tools, Teams, Leveraging AI

Generative AI literacy isn’t just a concept for tech enthusiasts—it’s a crucial skill set for navigating higher education’s rapidly evolving landscape. While generative AI itself can drive innovation, the ability to understand and strategically apply these tools...