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Featured Story
How to Create a Social Media Strategy That Actually Drives Enrollment
Create a social media strategy that drives enrollment and awareness with clear steps and practical tools for small colleges.
Getting Students Involved in Enrollment Marketing
You work tirelessly to attract prospective students. Getting your current students involved in your enrollment marketing can help you craft messaging and stories that better resonate with your audience. Enrollment marketing teams face challenges every day trying to...
Are You Wasting Money on Marketing? How a Marketing Audit Can Save Your Budget
A marketing audit is one of the most effective ways for small colleges to stop wasting money and start spending with purpose. If you're leading a lean team or working with a tight budget, chances are you’ve asked this question more than once: Is any of this actually...
From Inquiry to Integration: IU’s Seamless Enrollment Process
At Indiana University Bloomington, creating a seamless enrollment process isn’t just a goal—it’s a guiding principle. From the moment a student expresses interest to the day they arrive on campus, IU’s admissions team is committed to building trust, fostering...
AI-Driven Predictive Analytics for Enrollment Forecasting
AI-driven predictive analytics for enrollment forecasting is no longer a futuristic concept—it’s a practical solution for institutions feeling the weight of unpredictable yield, shrinking demographics, and the constant pressure to do more with less. For decades,...
More from the blog
How to Use AI Tools in Higher Ed Marketing: A Practical Guide
Overwhelmed by generative AI options? This guide will show you how to use AI tools in higher ed marketing to simplify workflows, enhance creativity, and tackle your biggest challenges with confidence.
Why Generative AI Literacy is Non-Negotiable for Higher Ed Leaders
Leveraging AI technology transcends IT. Higher ed leaders must level-up their generative AI literacy to lead their schools into the future.
The Parent Perspective in College Admissions: Lessons for Enrollment Professionals
Ed Wright shares how the parent perspective in college admissions can transform campus visits and student engagement strategies.