Blog
Your [Trusted] Education Marketing Source
Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
Free Resource:
Chapter 1 of Bart’s new book:
“Chasing Mission Fit”
Download Now
Featured Story
How Your Institution Can Attract Prospective Students With Non-Traditional Approaches
There are many non-traditional approaches to education which can attract your mission-fit student, and you’ll find several benefits for your university by embracing them!
5 Ways AI in Higher Ed Marketing Teams Can Reduce Burnout
Higher ed marketers are feeling the heat—and nowhere is that pressure more intense than in conversations about AI in higher ed marketing. Tight budgets. Constant content demands. Rising expectations for enrollment and advancement results. Amid the chaos, artificial...
Mission-Fit Messaging: Doubling Down on Mission Is Growing Enrollment
I’ll be honest—mission-fit messaging can feel risky, especially for marketers trying to grow brand awareness. Faith-based institutions across the country are facing significant headwinds—from shifting demographics to tightening budgets to cultural pressures that push...
How to Market to Gen Z: Why Real Stories Outperform Perfect Branding
If you're trying to figure out how to market to Gen Z, here's the first thing to understand: they can spot a sales pitch from a mile away. This generation has grown up online. They've filtered thousands of ads, scrolled past millions of videos, and learned to tune out...
Mission-Driven Enrollment Is the Future of Christian Higher Ed
For Christian colleges and universities, developing effective mission-driven enrollment strategies is more than a trend—it's a necessity for thriving in today’s complex higher ed landscape. There’s a tension that many enrollment leaders know all too well: balancing...
More from the blog
Celebrating Innovation: The Key to Higher Ed Marketing Success
With all the challenges facing you every day, you’ve got to embrace change and begin to celebrate innovation. Here’s how.
7 Strategies for Marketing Faith-Based Schools (Large Budget Not Required)
Got more passion in your heart than money in your wallet? Here are 7 Strategies to marketing faith-based schools, no matter what your budget is.
Unlock The Power of Continuous Learning
Continuous learning equips higher ed marketing teams to stay competitive, connect with students, and increase enrollment. Check out how!