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Featured Story
AI Video Content Creation: How to Scale Authenticity and Engagement
Discover how AI video content creation in higher education boosts engagement, scalability, and student trust—without losing your authentic voice.
Innovating Enrollment: UVM’s Bold Approach to Affordability & Retention
Innovating enrollment is no longer optional—it's essential for institutions facing rising costs, shifting demographics, and increasingly selective students. Higher education marketing and enrollment teams face no shortage of challenges in today's landscape. That’s why...
AI-Driven Student Journeys: Personalized Experiences are Reshaping Enrollment Marketing
AI-driven student journeys could soon become a defining feature of how colleges and universities engage prospective students. It’s not fully the norm yet—but it’s coming. And for small teams managing tight budgets and increasing enrollment pressure, this emerging...
Mission-First Leadership: How Dr. Dondi Costin Anchors Liberty University in Faith
Mission-first leadership is more than a management philosophy—it’s a spiritual and strategic anchor that keeps institutions grounded in their purpose. As colleges and universities navigate cultural shifts, operational challenges, and market competition, it’s easy to...
Authentic Engagement: AI-Driven Chatbots for Higher Education
AI-driven chatbots are transforming how colleges and universities connect with prospective students, current students, and alumni—but can they do it authentically? If you’re working at a small, private institution, you already know the challenge. Your team is doing...
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Enrollment Growth Strategies That Transformed Defiance College
Defiance College used data-driven enrollment growth strategies to increase freshman enrollment by 78%. Learn how they did it!
Overcoming Fear of AI in Marketing: The AI Mindset Shift Higher Ed Marketers Need
Overcoming fear of AI in marketing starts with curiosity. Learn how higher ed marketers can embrace AI as a tool for creativity and strategy.
Higher Education Rebranding: Lessons from Grace College’s Marketing Transformation
Higher education rebranding is more than a new logo—it’s about reshaping perceptions. See how Grace College transformed its marketing with bold strategies.