by Bart Caylor | Sep 30, 2024 | Featured, Ideas, Strategies, Teams
Aligning marketing and enrollment teams in your institution might seem like an impossible task. Marketing and enrollment teams can often seem like they’re working on two different planets! Marketers focus on branding, content, and outreach, while admissions is all...
by Bart Caylor | Sep 26, 2024 | Recruiting, Featured, Ideas, Strategies, Podcast, Tools
Admitted student research is a powerful yet underutilized tool in higher education marketing. By surveying your attending students, as well as students who decided to go elsewhere, you can give your admissions team additional data to help streamline their processes. ...
by Bart Caylor | Sep 23, 2024 | Podcast, Strategies, Future of Higher Ed, Featured, Marketing Strategies
When it comes to strategic communication, where do you begin? It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back – or even reverting back to last...
by Bart Caylor | Sep 19, 2024 | Podcast, Advancement, Strategies, Ideas, Featured, Fundraising Advancement
There are many reasons why higher education institutions should create relationships with corporate partners. As higher education marketers, we’re tasked with more than just boosting enrollment numbers—we’re shaping the future workforce. One of the most pressing...
by Bart Caylor | Sep 16, 2024 | social media, Featured, Enrollment
Engaging Gen Z and Gen Alpha in today’s higher education landscape requires creating digital watering holes where students feel connected. Unfortunately, traditional marketing strategies do not fully capture the attention of these digitally native generations as...
