by Bart Caylor | Nov 27, 2023 | Branding, Marketing Strategies, Blog, Featured, Higher Ed Marketing
A partnership with a higher ed marketing agency could be the difference maker in the future outlook of your college or university. How so? Well, let’s check the numbers. In 2019, American higher ed institutions collectively spent $2.2 billion on marketing, and it’s...
by Bart Caylor | Sep 4, 2023 | Future of Higher Ed, Marketing Strategies, Marketing Trends, Blog, Featured, Tools
I’ve been in the marketing space since 1987, and I’ve seen new tech come and go, but nothing has grabbed my attention like generative AI since the internet’s early emergence. Frankly, it’s astonishing that we’re only months removed from the pandemic, yet we’re...
by Bart Caylor | Nov 21, 2022 | Future of Higher Ed, Strategies, Higher Ed Marketing, Blog, Featured
Nontraditional online students have become a significant demographic in higher education, and their growing numbers show no sign of slowing down. In 2020, roughly 5.4 million college and university students enrolled in at least one online course. And while enrollment...
by Bart Caylor | Sep 19, 2022 | Marketing Strategies, Marketing Trends, Blog, Featured, Higher Ed Marketing
Is centralizing marketing at your college or university the right move? It’s an age-old question that surely keeps administrators of up-and-coming schools awake at night. After all, centralized marketing is trending upward cross-industry. According to a 2020 survey of...
by Bart Caylor | Jun 27, 2022 | social media, Marketing Trends, Blog, Featured, Higher Ed Marketing, Generation Z
As we near the halfway point of 2022, the popularity of social media shows no signs of slowing down. Yet, these digital watering holes are constantly shifting as different demographics flock to specific platforms (or start to abandon others). Here are five trends your...
