by Bart Caylor | Jul 4, 2024 | Featured, Ideas, Generation Z, Podcast, Teams
Could financial literacy be a way to boost student retention, or even be a means of attracting new students to your school? That’s exactly what the University of Kentucky is doing, and I think you should know about it. In this episode of The Higher Ed Marketer, we...
by Bart Caylor | Dec 4, 2023 | Marketing Strategies, Enrollment, Blog, Featured, Higher Ed Marketing
One amazing way to maximize your brand authenticity is to begin a student ambassador program. Authenticity, of course, is one of the most prized values of Gen Z prospective students. While they’re still very young, it looks like authenticity will still be in vogue...
by Bart Caylor | Dec 2, 2021 | Podcast, Future of Higher Ed, Ideas, Featured, Marketing Trends, Marketing Strategies
By getting all teams to promote the success of each student, educational institutions can ensure their own success. See how enrollment marketing is key to student success in this post. There are lots of factors that go into what makes an educational institution...
by Bart Caylor | Oct 5, 2020 | Generation Z, Higher Ed Marketing, Featured, Blog, content marketing
Marketing shouldn’t stop when a prospect becomes a student. Here are ways to use education marketing to increase student retention and continue building your brand. In education marketing, the emphasis is almost entirely on the prospective student with the goal of...
