by Bart Caylor | Feb 23, 2023 | Branding, Featured, Podcast
While it is a challenging thing to do, empathic storytelling is worth every effort as it elevates your education brand in the minds of your target audiences. In higher ed marketing, it can be a struggle to understand who our target audience is and what their needs...
by Bart Caylor | Feb 2, 2023 | Featured, Strategies, Podcast
Even a small school can stand out in the crowd of educational options by highlighting their brand distinctives through storytelling. As a small school, it’s normal to feel like you don’t have the resources you need to accomplish your enrollment goals. But you don’t...
by Bart Caylor | Jan 26, 2023 | Featured, Strategies, Podcast
Whether you’re a small faith-based college or one of the largest schools in the country, emotive storytelling is a powerful marketing tool. First-hand authentic accounts of student culture, the classroom, and your faculty give recruits exclusive insight into your...
by Bart Caylor | Jan 23, 2023 | Email Marketing, Advancement, Print Media, Featured, Blog, Marketing Budgets
Alumni newsletters can be one of your school’s most effective marketing resources. A well-crafted, consistent newsletter helps you maintain an open line of communication with your former students long after they’ve graduated. Through compelling storytelling, you can...
by Bart Caylor | Dec 22, 2022 | Branding, Podcast, Featured
Terms like “brand storytelling” and “purpose driven” are powerful concepts that we should leverage in the education marketing space. When applied correctly, these principles create a win-win situation for the student and the school by attracting and qualifying...
