2019 Marketing Holiday Wish List

2019 Marketing Holiday Wish List

Every year, I love trying out new technologies and tools for enrollment marketers. But they’re not all made equally. So today, I give you the best in my 2019 Holiday Wish List! One of my favorite things about being a marketer in the education space is the incredible...
How to Use iBeacons to Improve Prospective Student and Donor Experiences

How to Use iBeacons to Improve Prospective Student and Donor Experiences

Like most innovations that come from the Cupertino wizards, the whole world of tech has been buzzing about iBeacons ever since Apple first mentioned them in their 2013 WWDC conference. iBeacons are basically small transmitters that use low energy Bluetooth technology...
Video Content Marketing: Part 2 in Our Series

Video Content Marketing: Part 2 in Our Series

Education Marketing Trends to Watch in 2016. Part 2: Video Content Marketing Trends In last week’s post, I started the series “Education Marketing Trends to Watch in 2016” by establishing my history as predictor and providing an outline of how...
The Super Hero of Your Education Website: The Infographic

The Super Hero of Your Education Website: The Infographic

More Powerful Than a Locomotive At Caylor Solutions, we continue to advocate the use of rich media as part of your education website.  Rich media includes video, photography, quotes, statistics, audio, and other rich media options to provide depth.  One of our...
360 Photography: You Don’t Have to Be Rich to Use Rich Media in Higher Education

360 Photography: You Don’t Have to Be Rich to Use Rich Media in Higher Education

Rich Media Fuels Engagement At Caylor Solutions, we’ve long been preaching that using rich media is an important way to engage everyone who comes to your higher education website.  Whether your visitor is a prospective student or an alum, using a variety of...