Your School Website: What Prospective Students Look For

by Bart Caylor | Mar 9, 2023 | School Websites, Tools, Featured

With all the massive amount of information your school website needs to convey, it can be difficult to decide exactly what you need to focus on that will resonate with prospective students. Add to this the many voices across all the departments that are asking for the...

3 Pillars of a Basic Digital Marketing Strategy for Higher Ed

by Bart Caylor | Jan 30, 2023 | Blog, Featured, Higher Ed Marketing, Strategies, Websites, Marketing Strategies

The higher education landscape is rapidly changing, with competition getting stronger for a dwindling number of potential students, even before we hit the expected “demographic cliff.” Here are the three parts of your digital marketing strategy to prioritize to reach...

Higher Education Website Organization: Start with the Big Three Questions

by Bart Caylor | Mar 28, 2022 | Enrollment, Blog, Featured, School Websites

How well does your higher ed website serve the needs of your most valued digital visitors? That all depends on your approach to website organization. This is a big topic with many questions to answer. Let’s focus on the Big Three that should come first and foremost:...

The Evolution of University Websites: Becoming Adaptable

by Bart Caylor | Mar 3, 2022 | Websites, Featured, School Websites, Podcast

In the 90’s, some schools needed convincing before launching their university websites. Fast forward to today, not only is it essential, it requires a superior level of content, keywords, and updates if you hope to differentiate yourself. I’ve been involved with my...

How Colleges Can Use Geotargeting to Improve Website Performance

by Bart Caylor | Mar 9, 2020 | Marketing Strategies, content marketing, Inbound Marketing, Blog, Featured

Guest post by Michael Oguine and Kyle Pucko. Kyle is Co-Founder of GeoFli – a geotargeting software company launched in 2015 in beautiful Missoula, Montana. Each year, millions of prospective college students around the world scour the Internet in hopes of...