by Bart Caylor | May 9, 2024 | Marketing Strategies, Featured, Future of Higher Ed, Strategies, Podcast
In the ever-evolving landscape of higher education marketing, marketing to generation alpha and their influencers is crucial. Different generations are beginning to have an increase in educational influence. This creates quite a complicated mix of target audiences...
by Bart Caylor | Apr 28, 2022 | Marketing Strategies, Featured, Higher Ed Marketing, Generation Z, Podcast
In higher ed marketing, you’ve got to stay current with the latest sensibilities of upcoming students. It used to be all the attention was given to understanding and crafting messaging for Millennials. Now, Millennials are starting to take the reins of the modern...
by Bart Caylor | Sep 20, 2021 | Inbound Marketing, Marketing Strategies, Marketing Trends, Marketing Campaigns, Blog, Featured, Higher Ed Marketing, Print Media
Since direct mail has been around since the dark ages, I wouldn’t blame you if you weren’t super excited about it these days. Digital marketing tools tend to be front and center in strategic planning for good reason. They’re agile, trackable, and target prospects...
by Bart Caylor | Sep 2, 2021 | Featured, Higher Ed Marketing, Generation Z, Podcast, Marketing Strategies
Generational transitions have a massive impact on higher education marketing. In this post, we highlight early characteristics observed in generation alpha, the next generation of college students. The Pew Research Center groups “age cohorts” in segments of “people...
