by Bart Caylor | Jul 18, 2024 | Marketing Trends, Featured, Books, Strategies, Generation Z, Podcast
The enrollment cliff is real, and it will be here before you know it. This looming decline in enrollment for higher education institutions has already begun—but there is still more bad news coming with a predicted 24% decrease in college-age students by 2037. If...
by Bart Caylor | Jun 24, 2024 | Marketing Strategies, Marketing Trends, Featured, Tools, Leveraging AI
Because the stakes have never been higher, AI-enhanced CRMs are going to be an essential tool to survive the enrollment cliff. The dreaded “enrollment cliff” is here, and it’s not just a buzzword. The reality is sobering: demographic shifts, the exponential...
by Bart Caylor | Jun 26, 2023 | Strategies, content marketing, Blog, Featured, Future of Higher Ed
If colleges and universities are going to survive the enrollment cliff in the coming years, then shifting to a proactive content marketing strategy will be essential. This strategy is about more than just producing compelling content. It’s about getting your...
by Bart Caylor | Jun 15, 2023 | Featured, Strategies, Podcast
The proof is in the data pudding: higher education is racing towards a demographic enrollment cliff over the next few decades. Of course, that doesn’t mean we should despair. There is hope during days of declining enrollment! However, we should be sober in assessing...
by Bart Caylor | Mar 20, 2023 | Enrollment, Blog, Featured, Future of Higher Ed, Strategies
Since the pandemic, I’ve heard a lot of chatter about the impending “enrollment cliff.” Prevailing projections imply that higher ed institutions will see a significant decline in new students after 2025. So what’s the worst-case scenario for enrollment marketing...
