Finding Donors in a Shrinking Higher Education Market

Finding Donors in a Shrinking Higher Education Market

How do you boost enrollment and find donors in a shrinking higher education market? Whether you’re a seminary, graduate school, or a small private college, everyone is looking for ways to pull in more prospective students. Many different schools are relying on their...
Why Education Marketers Should Help Write Case Statements

Why Education Marketers Should Help Write Case Statements

Case statements are largely thought of as a fundraising tool, but marketing should be involved in writing them. Here’s why your marketing department should assist in this all-important task. Unfortunately, case statements are rarely spoken of outside the context of an...
Education Brand Loyalty: Create Long-Lasting School Spirit for Your School

Education Brand Loyalty: Create Long-Lasting School Spirit for Your School

Cultivating education brand loyalty is a long game. Getting new students to come to your school is just the beginning. How are you working to make this critical marketing condition a reality? The last thing we need to talk about in our discussion on the necessary...
Optimizing Your Higher Ed Website for Year-End Fundraising: Part 1

Optimizing Your Higher Ed Website for Year-End Fundraising: Part 1

The year-end fundraising season is right around the corner — and that means your advancement department is gearing up for one of the biggest giving seasons of the year. But it’s also a big season for enrollment. As the higher ed marketer, you must prioritize and...
10 Creative Ideas for Higher Education Advancement Marketing

10 Creative Ideas for Higher Education Advancement Marketing

Today, I want to give you 10 surefire and creative ideas for higher education advancement marketing. These are out-of-the-box marketing tactics that will bring your prospects and donors closer to making that all important decision to make a gift to your college or...