Harnessing Change To Achieve Sustainable Enrollment Marketing

Harnessing Change To Achieve Sustainable Enrollment Marketing

“The only thing that is constant in this world is change.” That old saying has always been true, but the rate of change that we are experiencing today is truly unprecedented.  In the digital world, the tools that are available to reach our audiences seem...
5 Steps to Prep Your Content Marketing Strategy for the Enrollment Cliff

5 Steps to Prep Your Content Marketing Strategy for the Enrollment Cliff

If colleges and universities are going to survive the enrollment cliff in the coming years, then shifting to a proactive content marketing strategy will be essential. This strategy is about more than just producing compelling content. It’s about getting your...
Leadership Lessons: Clarify Vision & Tell Authentic Stories

Leadership Lessons: Clarify Vision & Tell Authentic Stories

Leadership, vision, and authentic stories are key components to a leader’s success. Which means good marketing is an essential part of good leadership!   An essential part of a leader’s job is setting a grand vision for the organization and imbuing its people with a...
Indiana University Strategies to Retain Students

Indiana University Strategies to Retain Students

Even at a small college, the risk of becoming siloed is high. It’s crucial to emphasize clarity of vision so that all the teams can produce successful strategies to retain students. Keeping everyone on message is a big challenge for higher ed marketing teams. It may...
Watering Holes: Be Where Your Target Audience Is

Watering Holes: Be Where Your Target Audience Is

Simple concepts like message placement can mean the difference between success and frustration. In other words, be where your target audience is. I’ve been in the higher ed marketing space for a long time now.  One of the things I love about this industry is how fast...