by Bart Caylor | May 18, 2026 | Generation Z, Strategies, Featured, Enrollment, Marketing Campaigns, Marketing Strategies
Higher ed affordability myths are costing institutions more than they realize. Not because students can’t afford college. But because they think they can’t. This insight comes directly from the Enrollment Engagement Report, a national study we at Caylor Solutions were...
by Bart Caylor | Apr 27, 2026 | Tools, Strategies, Future of Higher Ed, Featured, Branding
Higher education affordability messaging needs a reset. For years, private colleges and universities have led with broad claims about transformation, community, and mission while treating affordability as a later-stage financial aid conversation. But the market is...
by Bart Caylor | Jul 10, 2025 | Podcast, Strategies, Featured
Innovating enrollment is no longer optional—it’s essential for institutions facing rising costs, shifting demographics, and increasingly selective students. Higher education marketing and enrollment teams face no shortage of challenges in today’s...
by Bart Caylor | Jun 10, 2024 | Podcast, Strategies, Featured
Communicating the cost of higher education is a tricky thing for any marketer. Yet, this is one of the first considerations that students and parents have. That means as higher ed marketers, we can’t afford to ignore this critical question. Navigating the financial...
by Bart Caylor | Oct 16, 2023 | Marketing Strategies, Higher Ed Marketing, Featured, Blog
As mounting loan debt for American students continues to be a hot-button issue, college affordability should be at the forefront of higher ed marketing efforts for your school. According to a national survey by Discover Student Loans, 70 percent of American families...
