9 Must-Have Items for Enrollment Marketing Budgets

9 Must-Have Items for Enrollment Marketing Budgets

Working on your annual education marketing budget? Here are some of my top recommendations that every marketer should have in their budget! Budget time might not be the most fun part of education marketing. It is a lot of work making sure you’re accounting for...
Where’s the Problem? Your Budget or Your Marketing Plan? [4 Questions]

Where’s the Problem? Your Budget or Your Marketing Plan? [4 Questions]

Your campaigns are humming along, and you need more from your budget. Before asking for more money, ask yourself if the problem might be in your marketing plan. Education marketing takes money. Everyone agrees on the need for a sufficient budget. So why is going to...
How to Hire an Effective Education Marketing Agency

How to Hire an Effective Education Marketing Agency

Educational marketers and development teams have much to gain by outsourcing their marketing efforts. But picking the right education marketing agency means the difference between success and failure. As my friend Liza Fisher Norman of InspirED School Marketers so...
7 Professional Marketing Hacks for a Shoestring Budget

7 Professional Marketing Hacks for a Shoestring Budget

No way around it: it’s challenging to do content marketing right within the limits of ever-shrinking  budgets. But thankfully, results aren’t tied directly to money spent! Here are 7 professional hacks to getting big dollar marketing results on a shoestring budget....