Shoestring Marketing Budgets: Maximizing Your Marketing Impact

by Bart Caylor | Sep 9, 2024 | Featured, Podcast, Tools

Colleges and universities often face the challenge of making every dollar count in their marketing budgets. For higher ed marketers, working with limited marketing budgets can be one of the most frustrating aspects of the job.  Most of us enrollment marketers are...

9 Must-Have Items for Enrollment Marketing Budgets

by Bart Caylor | May 17, 2021 | Featured, Marketing Strategies, Blog, Higher Ed Marketing

Working on your annual education marketing budget? Here are some of my top recommendations that every marketer should have in their budget! Budget time might not be the most fun part of education marketing. It is a lot of work making sure you’re accounting for...

Where’s the Problem? Your Budget or Your Marketing Plan? [4 Questions]

by Bart Caylor | Aug 26, 2019 | Featured, Higher Ed Marketing, Blog, Marketing Strategies

Your campaigns are humming along, and you need more from your budget. Before asking for more money, ask yourself if the problem might be in your marketing plan. Education marketing takes money. Everyone agrees on the need for a sufficient budget. So why is going to...

How to Hire an Effective Education Marketing Agency

by Bart Caylor | Jan 29, 2018 | Marketing Budgets, Blog, Featured

Educational marketers and development teams have much to gain by outsourcing their marketing efforts. But picking the right education marketing agency means the difference between success and failure. As my friend Liza Fisher Norman of InspirED School Marketers so...

7 Professional Marketing Hacks for a Shoestring Budget

by Bart Caylor | Aug 21, 2017 | content marketing, Blog, Featured, Ideas

No way around it: it’s challenging to do content marketing right within the limits of ever-shrinking  budgets. But thankfully, results aren’t tied directly to money spent! Here are 7 professional hacks to getting big dollar marketing results on a shoestring budget....