by Bart Caylor | Nov 4, 2021 | Featured, Podcast, social media
University executives can be powerful advocates for their schools through social media. Here’s how Walter Kimbrough built his successful social media presence and how that’s helping Dillard University. Traditionally, marketing budgets had to be larger than life...
by Bart Caylor | Aug 17, 2023 | Podcast, Featured, Strategies
Unfortunately, there are few schools out there that successfully use targeted digital advertising. Despite digital marketing’s evident impact on prospective students, social media managers are still some of the most undersupported members of many higher ed marketing...
by Bart Caylor | Nov 13, 2023 | Featured, Strategies
We’ve spoken before of the need for a well-designed Facebook strategy, but to get the most out of this platform, you also need a strategy for your university Meta ads. Facebook is one of the most powerful targeting ad platforms out there. With over 2.8 billion monthly...
by Bart Caylor | Feb 15, 2024 | Tools, Marketing Trends, Marketing Campaigns, Blog, Featured, Higher Ed Marketing, Podcast, Recruiting, Marketing Strategies
“The only thing that is constant in this world is change.” That old saying has always been true, but the rate of change that we are experiencing today is truly unprecedented. In the digital world, the tools that are available to reach our audiences seem...
by Bart Caylor | Jun 24, 2024 | Marketing Strategies, Marketing Trends, Featured, Tools, Leveraging AI
Because the stakes have never been higher, AI-enhanced CRMs are going to be an essential tool to survive the enrollment cliff. The dreaded “enrollment cliff” is here, and it’s not just a buzzword. The reality is sobering: demographic shifts, the exponential...
