by Bart Caylor | Nov 21, 2024 | Marketing Trends, Featured, Future of Higher Ed, Strategies, Leveraging AI
While the idea of fully embracing higher ed marketing innovation can feel risky, the risk of staying the same is much greater. In today’s ever-changing higher education landscape, marketers face an uphill battle. Budgets are tight, resources are stretched thin, and...
by Bart Caylor | Dec 25, 2023 | Branding, Featured
In today’s rapidly changing higher education landscape, does your college or university need to launch a rebranding campaign? Budget margins are thin and market realities are constantly shifting for colleges and universities. In such a dynamic environment, keeping...
by Bart Caylor | Jan 7, 2019 | Marketing Trends, Marketing Budgets, Blog, Featured
Today’s technology makes quality video more available than ever to education marketers… without breaking the bank. Here are some affordable and creative ways to use video in your marketing. https://www.youtube.com/watch?v=dfrdTXxRKZc Video Blog Transcript...
by Bart Caylor | Oct 31, 2022 | content marketing, Marketing Budgets, Enrollment, Blog, Featured, School Websites
With the new year approaching, inflation and rising interest rates probably have many small school marketing teams reeling from sticker shock. And as our global economy continues to teeter on the brink of recession, consumers and academic institutions alike are...
by Bart Caylor | Jan 13, 2020 | Enrollment, Blog, Featured
The near future shows an increase in declining enrollment. But there is hope – if you’ve got a solid enrollment marketing strategy in place. Here is an umbrella for rainy days ahead. What I’ve been reading lately doesn’t bode well for private colleges and...
