by Bart Caylor | Apr 21, 2025 | Branding, Marketing Strategies, Featured, Ideas, Strategies
Cost-effective college marketing strategies are no longer just a wish list item for under-resourced teams—they’re a necessity. In today’s higher ed landscape, tight budgets, rising enrollment goals, and a competitive market put enormous pressure on marketing...
by Bart Caylor | Oct 18, 2021 | Marketing Budgets, Blog, Featured
Numbers can be so discouraging sometimes. It’s easy to look over your enrollment marketing budget and wonder what more you could do if you only had a few more dollars to work with. Then so-called reality sets in. You don’t have more dollars. Defeated, you shrug your...
by Bart Caylor | Aug 26, 2019 | Marketing Strategies, Blog, Featured, Higher Ed Marketing
Your campaigns are humming along, and you need more from your budget. Before asking for more money, ask yourself if the problem might be in your marketing plan. Education marketing takes money. Everyone agrees on the need for a sufficient budget. So why is going to...
by Bart Caylor | Feb 12, 2018 | Marketing Strategies, content marketing, Inbound Marketing, Blog, Featured, Higher Ed Marketing, Strategies
Marketing is a disciplined approach to corporate communications that increases your organization’s bottom line, expands the scope of your influence, and broadens your impact. Marketing isn’t gambling. Marketing is not magic. So why do some schools’ marketing efforts...
by Bart Caylor | Apr 3, 2014 | Blog, Featured, Higher Ed Marketing
The Cost of Enrollment Marketing In a recently published NACCAP benchmarking report on enrollment marketing, the average member school spent just over $2,800 to recruit each student in their traditional incoming class. This number includes the entire enrollment...
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