by Bart Caylor | Sep 9, 2024 | Featured, Podcast, Tools
Colleges and universities often face the challenge of making every dollar count in their marketing budgets. For higher ed marketers, working with limited marketing budgets can be one of the most frustrating aspects of the job. Most of us enrollment marketers are...
by Bart Caylor | Aug 21, 2017 | content marketing, Blog, Featured, Ideas
No way around it: it’s challenging to do content marketing right within the limits of ever-shrinking budgets. But thankfully, results aren’t tied directly to money spent! Here are 7 professional hacks to getting big dollar marketing results on a shoestring budget....
by Bart Caylor | Apr 30, 2026 | Featured, Ideas, Tools
How to market a college with a small budget is a challenge that many higher ed marketers wrestle with. But the good news is you don’t need a massive budget to create content that actually connects with prospective students. In fact, some of the most effective...
by Bart Caylor | Dec 19, 2016 | Blog, Featured, Higher Ed Marketing
So much advice about marketing budgets out there starts with the bottom line. One Entrepreneur.com author tells new companies to budget 12 – 20% of gross revenue on marketing. Another, this time from Forbes, says that you cannot begin to budget for marketing...
by Bart Caylor | Apr 21, 2025 | Branding, Marketing Strategies, Featured, Ideas, Strategies
Cost-effective college marketing strategies are no longer just a wish list item for under-resourced teams—they’re a necessity. In today’s higher ed landscape, tight budgets, rising enrollment goals, and a competitive market put enormous pressure on marketing...
