by Bart Caylor | Jan 9, 2025 | Marketing Strategies, Marketing Campaigns, Featured, Higher Ed Marketing, Podcast
The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content. You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective...
by Bart Caylor | Jul 11, 2024 | Featured, Future of Higher Ed, Podcast
In today’s fast-paced world, innovation in higher ed marketing is an essential trait for a successful marketing team. Unfortunately, higher education has been known for its slower pace of adoption and for often resisting change. But with approaching headwinds of...
by Bart Caylor | Jun 27, 2024 | Featured, Strategies
Teaching critical thinking is the first step to media literacy in the digital age. According to media psychologist Dr. Cynthia Vinney, “Media literacy is the ability to apply critical thinking skills to the messages, signs, and symbols transmitted through mass media.”...
by Bart Caylor | Mar 12, 2026 | Branding, Marketing Strategies, Marketing Campaigns, Enrollment, Featured, Strategies, Podcast, Recruiting
Enrollment-driven marketing is the shift many institutions must make when traditional higher ed marketing strategy focused on brand awareness fails to produce measurable higher education enrollment growth. If you’ve been in higher education marketing long enough,...
by Bart Caylor | Feb 1, 2024 | Featured, Podcast, Tools
The market for public-facing generative AI tools has exploded since ChatGPT’s launch in November of 2022. But is there a use for generative AI for higher education marketing? Lots of higher ed institutions are still trying to wrap their heads around AI’s potential,...
