by Bart Caylor | Oct 9, 2023 | Websites, Inbound Marketing, Marketing Campaigns, Blog, Featured, Higher Ed Marketing
The concept of landing pages seems pretty simple, but misconceptions abound about what they are exactly and how they’re supposed to work. I find this a lot in education marketing. We all agree on the basics. A landing page is essentially a web page where visitors...
by Bart Caylor | Oct 16, 2023 | Marketing Strategies, Blog, Featured, Higher Ed Marketing
As mounting loan debt for American students continues to be a hot-button issue, college affordability should be at the forefront of higher ed marketing efforts for your school. According to a national survey by Discover Student Loans, 70 percent of American families...
by Bart Caylor | May 30, 2022 | Marketing Strategies, Blog, Featured, Higher Ed Marketing
Deploying a successful enrollment marketing strategy in-house can be overwhelming. Whether it’s because your school’s marketing team is short on resources, you lack experience, or you just need an outsider’s perspective – sometimes, the best decision an...
by Bart Caylor | Jan 9, 2025 | Marketing Strategies, Marketing Campaigns, Featured, Higher Ed Marketing, Podcast
The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content. You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective...
by Bart Caylor | Jul 11, 2024 | Featured, Future of Higher Ed, Podcast
In today’s fast-paced world, innovation in higher ed marketing is an essential trait for a successful marketing team. Unfortunately, higher education has been known for its slower pace of adoption and for often resisting change. But with approaching headwinds of...
