by Bart Caylor | Dec 16, 2024 | Featured, Ideas, Future of Higher Ed, Teams
The idea of professional development is not a new concept, but sometimes it’s hard to see the connection between spending time in training and concrete marketing results. But I have seen the growth in marketing results that comes directly from the professional...
by Bart Caylor | Jan 6, 2020 | social media, Blog, Featured, Higher Ed Marketing
What if you could make your Google Ads campaigns as powerful as in-person recruitment meetings? Google’s responsive search ads can help you boost the results of your Google Ads for education marketing. If by now you’ve established the basic elements of your digital...
by Bart Caylor | Nov 7, 2018 | Marketing Trends, Blog, Featured, Higher Ed Marketing
Augmented reality. Voice-assisted technology. Blockchain. And even showing your prospective student a piece of your campus via a button you wear on your lapel at a college fair. In today’s video blog, we discuss a few of the new and important marketing trends to...
by Bart Caylor | Apr 18, 2024 | Featured, Strategies, Podcast
Rather than imagining your comm flow as a funnel, it can be helpful to think about it more as an enrollment ecosystem. In today’s rapidly evolving academic landscape, traditional enrollment funnels struggle to meet the complex needs of prospective students. ...
by Bart Caylor | Apr 11, 2022 | Marketing Strategies, Inbound Marketing, Blog, Featured
Live chat windows – from providers like Olark, Hubspot, SnapEngage and others – have become a common part of the experience of visiting websites. What could this functionality do for your enrollment website? If you’re not familiar, here’s a quick...
