by Bart Caylor | Oct 3, 2024 | Marketing Budgets, Featured, Strategies, Podcast, Tools
In today’s hyper-competitive landscape, higher ed institutions need to better understand and implement a solid programmatic advertising strategy to reach their enrollment goals. Many higher ed marketers still rely on broad, outdated advertising tactics, leading to...
by Bart Caylor | Sep 26, 2024 | Featured, Ideas, Strategies, Podcast, Tools, Recruiting
Admitted student research is a powerful yet underutilized tool in higher education marketing. By surveying your attending students, as well as students who decided to go elsewhere, you can give your admissions team additional data to help streamline their processes. ...
by Bart Caylor | Sep 23, 2024 | Marketing Strategies, Featured, Future of Higher Ed, Strategies, Podcast
When it comes to strategic communication, where do you begin? It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back – or even reverting back to last...
by Bart Caylor | Sep 19, 2024 | Featured, Ideas, Strategies, Advancement, Podcast, Fundraising Advancement
There are many reasons why higher education institutions should create relationships with corporate partners. As higher education marketers, we’re tasked with more than just boosting enrollment numbers—we’re shaping the future workforce. One of the most pressing...
by Bart Caylor | Sep 12, 2024 | Marketing Strategies, Featured, Higher Ed Marketing, Strategies, Podcast
One of the most overlooked elements of successful strategic planning in higher education is the critical role of higher ed marketing leaders. Far too often, marketing is viewed as an afterthought—brought in only to execute promotional tasks after key decisions have...
by Bart Caylor | Sep 9, 2024 | Featured, Podcast, Tools
Colleges and universities often face the challenge of making every dollar count in their marketing budgets. For higher ed marketers, working with limited marketing budgets can be one of the most frustrating aspects of the job. Most of us enrollment marketers are...
