by Bart Caylor | Jan 9, 2025 | Podcast, Marketing Strategies, Marketing Campaigns, Featured, Higher Ed Marketing
The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content. You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective...
by Bart Caylor | Jan 2, 2025 | Podcast, Marketing Strategies, Featured
One of the most common barriers to getting prospective students to your college tour is distance. Many prospective students simply don’t have the resources to travel across the country and tour all of the colleges and universities that interest them. What if...
by Bart Caylor | Dec 19, 2024 | Fundraising Advancement, Featured, Advancement, Podcast
If not brothers, fundraising and marketing are close cousins. Quite often, higher ed marketers are called on to help with the fundraising case statement and messaging. Throughout my career in higher ed marketing, I’ve been brought in to help raise annual funds, serve...
by Bart Caylor | Dec 12, 2024 | Branding, Featured, Strategies, Podcast, Teams
Cultivating a transformational brand is essential for colleges and universities to stand out in today’s increasingly competitive higher education landscape. A strong, transformational brand does more than attract prospective students; it creates a lasting emotional...
by Bart Caylor | Dec 5, 2024 | Ideas, Featured, Strategies, Podcast
As many colleges and universities face declining enrollment, rising tuition costs, and greater competition, more of them are considering drastic measures like a tuition reset. But enrollment management has become an increasingly complex challenge. Institutions must...
by Bart Caylor | Nov 28, 2024 | Featured, Future of Higher Ed, Podcast, Tools, Leveraging AI
The era of artificial intelligence is here, and the need for generative AI training has never been greater for higher ed marketing teams. Attracting and recruiting prospective students in today’s higher education landscape is no small feat. With declining enrollment...
