QR codes are growing in popularity. But should higher ed marketers use QR codes in their marketing strategies? I definitely think so. Here’s why. Like barcodes, QR codes are symbols that convey information to computers visually. And like a barcode, QR codes require an...
Cultivating education brand loyalty is a long game. Getting new students to come to your school is just the beginning. How are you working to make this critical marketing condition a reality? The last thing we need to talk about in our discussion on the necessary...
The third marketing condition you need for your school to grow is a solid education brand promise. Are you making and keeping yours? Education marketing is built on promises. What does your college, university, or school promise to give your prospective student in...
Today’s post is guest written by Angelo Otterbein, Chief Innovation Officer at Finalsite. Angelo graduated valedictorian from St. Paul’s School in Baltimore, MD and from Princeton University. Despite getting his degree in creative writing and English Literature,...
Marketing is a disciplined approach to corporate communications that increases your organization’s bottom line, expands the scope of your influence, and broadens your impact. Marketing isn’t gambling. Marketing is not magic. So why do some schools’ marketing efforts...
You’ve heard it before. Failing to plan is planning to fail. But not all education marketing plans are equal. The quality of your plan will determine the quality of your success. Sometimes institutional leaders view marketing as if it were gambling: You pay the money....
