by Bart Caylor | Jan 16, 2025 | Marketing Trends, Featured, Ideas, Future of Higher Ed, Podcast
In today’s rapidly evolving educational landscape, the need for innovation in online education has never been more critical. Traditional colleges and universities are facing unprecedented challenges from alternative forms of education such as bootcamps, online...
by Bart Caylor | Jan 13, 2025 | Ideas, Featured, Tools, Leveraging AI
Want to know the top AI tools for higher ed marketing that we recommend to all our clients? Even if you haven’t fully embraced the excitement around generative AI, the more higher ed marketers become under-resourced, understaffed, and overworked, the more you’ll need...
by Bart Caylor | Jan 6, 2025 | Featured, Ideas, Generation Z, Marketing Strategies
Catching the attention of Gen Z, known for their 8 second attention span, is more crucial than ever. This generation is digitally savvy and socially conscious. They want more than just products; they want experiences, and they want to know your values resonate with...
by Bart Caylor | Dec 16, 2024 | Featured, Ideas, Future of Higher Ed, Teams
The idea of professional development is not a new concept, but sometimes it’s hard to see the connection between spending time in training and concrete marketing results. But I have seen the growth in marketing results that comes directly from the professional...
by Bart Caylor | Dec 5, 2024 | Podcast, Strategies, Featured, Ideas
As many colleges and universities face declining enrollment, rising tuition costs, and greater competition, more of them are considering drastic measures like a tuition reset. But enrollment management has become an increasingly complex challenge. Institutions must...
by Bart Caylor | Nov 14, 2024 | Future of Higher Ed, Featured, Ideas, Strategies, Podcast, Teams, Leveraging AI
If there is anything I know for sure, leadership in higher education is more critical than ever. Colleges and universities are facing new challenges from every angle: shifting student demographics, digital learning transformations, evolving workforce needs, and a...
