by Bart Caylor | Nov 30, 2015 | Generation Z, Ideas, Higher Ed Marketing, Featured, Blog
How Do You Do It? If there is one question I consistently get is “how do you manage to stay up-to-date on all the information about social media, websites, and digital marketing?” Those who know me understand that I am an entrepreneur running a virtual...
by Bart Caylor | Nov 17, 2015 | social media, Ideas, Print Media, Higher Ed Marketing, Featured, Blog
Add Value to Your Marketing By Combining Social Media and Print Media We have illustrated how print and digital can be a dynamic duo in marketing for colleges in a previous post. All marketers know that a stronger marketing plan is one that works together. While many...
by Bart Caylor | Oct 13, 2015 | Featured, Ideas, Higher Ed Marketing, Blog, social media
Your Time is Too Valuable to Spend All Day on Social Media! Social media is great. It is one of the most effective marketing tools available today. But just because something is useful, doesn’t mean it deserves all your time. I have always been fond of saving...
by Bart Caylor | Sep 22, 2015 | Generation Z, Future of Higher Ed, Ideas, Higher Ed Marketing, Featured, Blog
Are You Effective in Marketing to Prospective College Students? With four kids, two of which are current teens, I am amazed with how “irrelevant” I can be…and so quickly. My kids are members of Generation Z, not Millennials: they have no recollection of a land-line...
by Bart Caylor | Sep 15, 2015 | Blog, Ideas, School Websites, Higher Ed Marketing, Featured
9 Secrets of an A+ School Website Design Now that school is in full swing, students are eager to get the grades. I enjoy reading Richard Benson’s series of humor books. His books present the “very best totally wrong answers” collected from actual...
by Bart Caylor | Sep 8, 2015 | Ideas, Future of Higher Ed, Higher Ed Marketing, Featured, social media
Why Do The Work That Computers Can Do For You? One of my favorite show as a kid was Knight Rider. Reflecting back, I really don’t even remember the premise of the show. The only thing I really remember was the car. K.I.T.T. (Knight Industries Two Thousand — I had to...
