Education Marketing Trends to Watch in 2016. Part 2: Video Content Marketing Trends In last week’s post, I started the series “Education Marketing Trends to Watch in 2016” by establishing my history as predictor and providing an outline of how...
How Do You Do It? If there is one question I consistently get is “how do you manage to stay up-to-date on all the information about social media, websites, and digital marketing?” Those who know me understand that I am an entrepreneur running a virtual...
Add Value to Your Marketing By Combining Social Media and Print Media We have illustrated how print and digital can be a dynamic duo in marketing for colleges in a previous post. All marketers know that a stronger marketing plan is one that works together. While many...
Your Time is Too Valuable to Spend All Day on Social Media! Social media is great. It is one of the most effective marketing tools available today. But just because something is useful, doesn’t mean it deserves all your time. I have always been fond of saving...
Are You Effective in Marketing to Prospective College Students? With four kids, two of which are current teens, I am amazed with how “irrelevant” I can be…and so quickly. My kids are members of Generation Z, not Millennials: they have no recollection of a land-line...
9 Secrets of an A+ School Website Design Now that school is in full swing, students are eager to get the grades. I enjoy reading Richard Benson’s series of humor books. His books present the “very best totally wrong answers” collected from actual...
