COVID-19 messaging may now be a permanent fixture of enrollment marketing. But there are ways to leverage this to help your students and your educational institution. Most of the time, locking in your messaging strategy doesn’t cause massive stress. But COVID-19...
Student veterans have not only shaped our country, they can impact your school! Here are valuable insights into marketing to student veterans. This month, we honor our military veterans by remembering their sacrifice and service for our nation. But it’s important to...
Are you in the market to buy email lists? If you’re like most colleges and universities engaged in a traditional “search marketing” campaign (not to be confused with search engine marketing), it’s a cornerstone of your admissions marketing strategy. The thinking that...
The marketing funnel is a classic model for acquiring prospects and converting them to customers. Adapting it to higher ed is key to a successful enrollment marketing strategy. Basically, the generic AIDA model works like this: Get the attention of a broad set of...
Are you already using Google Discovery Ads? If you are using traditional Google Ad campaigns, you should consider this unique campaign type. Here’s why. Late 2018, Google began showing its Google feed by default on mobile devices. The Google feed works very much like...
Violent shootings across the U.S. mean that marketing and campus security have to work together to keep students safe. Here’s why. In just one recent weekend, violent shootings erupted in a Wal-Mart in El Paso, Texas and a bar in Dayton, Ohio. In these two incidents,...
![COVID-19 Messaging for Education Marketing [Part 2]](https://mlii5e30p1dq.i.optimole.com/w:1080/h:675/q:mauto/rt:fill/g:ce/ig:avif/https://www.caylor-solutions.com/wp-content/uploads/2021/01/Covid-19-Messaging-AdobeStock_391209881_2000x1333.jpg)
