by Bart Caylor | Mar 13, 2025 | Fundraising Advancement, Featured, Giving, Podcast, Leveraging AI
A strong university revenue strategy is essential for institutions navigating shifting enrollment trends, financial pressures, and increased competition. Universities must find ways to grow while maintaining financial health, ensuring that their investments in...
by Bart Caylor | Dec 19, 2024 | Fundraising Advancement, Featured, Advancement, Podcast
If not brothers, fundraising and marketing are close cousins. Quite often, higher ed marketers are called on to help with the fundraising case statement and messaging. Throughout my career in higher ed marketing, I’ve been brought in to help raise annual funds, serve...
by Bart Caylor | Sep 19, 2024 | Strategies, Fundraising Advancement, Featured, Ideas, Advancement, Podcast
There are many reasons why higher education institutions should create relationships with corporate partners. As higher education marketers, we’re tasked with more than just boosting enrollment numbers—we’re shaping the future workforce. One of the most pressing...
by Bart Caylor | May 30, 2024 | Marketing Strategies, Fundraising Advancement, Advancement, Tools
Enhancing donor engagement through storytelling is not just a cool trend; it’s a crucial element that can transform donor engagement and drive successful campaigns. When we share compelling narratives about the impact of donations, we move beyond mere numbers...
by Bart Caylor | Nov 6, 2023 | Giving, Marketing Campaigns, Fundraising Advancement, Blog, Featured
During my nearly 30 years in higher ed marketing, fundraising appeal letters have been the bedrock of alumni and donor development. They’re especially relevant as we inch closer to the end of 2023. That’s because about 30% of nonprofit donations happen during...
by Bart Caylor | Feb 27, 2023 | Fundraising Advancement, Marketing Strategies, Blog, Featured
Donor-centric marketing can be a sticky business. Many advancement departments often get caught up in a tangled web of capital campaign committees and case statements that send mixed signals to prospective donors. Even worse, they may never bring in the marketing...
