by Bart Caylor | Sep 6, 2021 | Marketing Strategies, social media, Marketing Trends, Blog, Featured
If you’re considering jumping 100% into TikTok marketing, you’ll need to understand some of the ground rules. Here are my top 5 ground rules for successful TikTok marketing in higher education. Social media is a vast and dynamic marketing field that, for some, is...
by Bart Caylor | Sep 2, 2021 | Content Roundup
September hits, and our new students and returning students are back on campus. While we love seeing them back (especially after how 2020 looked), we also know our focus now turns to next Fall. I hope the content provided in this week’s higher education content-of...
by Bart Caylor | Sep 2, 2021 | Marketing Strategies, Featured, Higher Ed Marketing, Generation Z, Podcast
Generational transitions have a massive impact on higher education marketing. In this post, we highlight early characteristics observed in generation alpha, the next generation of college students. The Pew Research Center groups “age cohorts” in segments of “people...
by Bart Caylor | Aug 30, 2021 | Featured, Marketing Strategies, Blog
I can’t think of a better way to amp up your college marketing efforts than to focus your messaging on outcomes. Outcomes aren’t just part of the narrative about college. They’re the whole point. Focusing on outcomes means drawing a straight line from where your...
by Bart Caylor | Aug 26, 2021 | Marketing Strategies, Featured, Strategies, Podcast
Marketing small colleges with little to no marketing resources can seem an impossible task. But there are ways to success! Discover more in my podcast conversation with Dan Sanchez. Over the years, I’ve had the privilege of working with hundreds of small schools. Many...
by Bart Caylor | Aug 23, 2021 | content marketing, Blog, Featured, Ideas
In any digital marketing plan, gated content is the crown jewel. It’s a little elusive. Almost a secret. One so good, your audience might even pay to see it. (Not that you’ll be asking for money. We’ll get to that.) I wouldn’t blame you if that description seems...
