Keeping up with technological advances in higher education marketing is crucial for staying ahead. Generative AI tools can boost creativity, streamline workflows, and make your outreach more effective. However, with so many tools available, it’s easy to feel...
Generative AI literacy isn’t just a concept for tech enthusiasts—it’s a crucial skill set for navigating higher education’s rapidly evolving landscape. While generative AI itself can drive innovation, the ability to understand and strategically apply these tools...
When crafting their strategies, higher education marketers often focus on the student experience at the detriment of the parent perspective in college admissions. After all, students are the ones selecting their future school, and their preferences drive many...
After more than 30 years working in the higher education space, I believe that most of the problems facing enrollment could be fixed by adopting a growth mindset in higher ed marketing teams. That may sound a little abstract, but hear me out on this one. I think it...
Community college marketing strategies require creativity, empathy, and a focus on building authentic connections. Unlike their four-year counterparts, community colleges often face deeply ingrained misconceptions about their value and purpose. Some perceive these...
When it comes to crafting and implementing mission-fit marketing strategies, small to medium-sized institutions face unique challenges. Standing out in a crowded field dominated by larger universities can feel impossible without the right approach. For higher...
